Setting Your Retail and Sub-Account Prices (Pricing Editor)

As an Enom reseller, you set your own margins on the domains, email, and SSL products you sell. The Pricing Editor in your control panel is where you define those prices, so your customers and sub-accounts pay the rates you choose while Enom deducts its cost from your account balance. This article explains how reseller pricing works and how to set or adjust your prices.

How reseller pricing and margins work

Enom charges you a wholesale (cost) price for each product based on your reseller plan tier. The more you sell, the better your tier and the lower your costs. You then add a margin on top of that cost to set the retail price your end customers pay. Your profit is the difference between the price you charge and the price Enom charges you.

If you operate sub-accounts under your reseller account, you can also set the prices those sub-accounts pay. Sub-accounts pay Enom directly (for example, by credit card), and you earn a commission on their activity. You manage all of this from the Pricing Editor.

Before you begin

• Confirm which products you intend to sell (domains by TLD, email mailboxes, SSL certificates) and the margin you want on each.
• If you plan to apply pricing to sub-accounts, set those sub-accounts up first. See Managing Sub-Accounts.
• Note that your wholesale costs depend on your current reseller plan tier, which is re-assessed based on your annual spend and volume.

Step 1: Open the Pricing Editor

1. Sign in to your Enom control panel.
2. Navigate to the pricing area of the control panel and open the Pricing Editor.
3. Choose the product category you want to price — for example, domains, email, or SSL.

Step 2: Set or adjust prices

1. Locate the product or TLD you want to price.
2. Enter your retail price or the margin you want to apply on top of your Enom cost.
3. Repeat for each TLD, mailbox plan, or SSL product you offer. Premium domains may price differently from standard registrations.
   Note: Premium pricing can change between the time it's displayed and when an order is processed.
4. Save your changes.

Step 3: Apply pricing to sub-accounts

1. In the Pricing Editor, select the sub-account (or sub-account pricing view) you want to configure.
2. Set the prices the sub-account will pay for each product.
3. Save your changes. Sub-accounts pay Enom directly for their activity, and you earn a commission.

Next steps

• Managing Sub-Accounts
• Reseller Billing and Payment Information

Questions? Contact Enom Support.