Enom's end-user consent management process, implemented to ensure GDPR compliance, has proven more cumbersome for registrants and resellers than intended. To simplify the process while remaining GDPR compliant, Enom is reducing the number of consent request emails that registrants receive and improving the content and design of all registrant touchpoints. These improvements roll out in two phases, described below.
Note: The dates and rollout phases below reflect the original 2020 announcement.
What is changing
The improvements to the end-user consent management process roll out in two phases:
- Phase one: Minimize the number of consent requests.
- Phase two: Implement the new data-sharing preferences design.
Phase one: Minimize the number of consent requests
On August 25, 2020, Enom began minimizing the number of consent requests that registrants receive.
When purchasing a synchronous domain, the registrant receives only one consent request email. Registrants no longer receive a consent request for subsequent synchronous domains they buy.
Registrants continue to receive a consent request each time they purchase an asynchronous domain, because these registries may not adhere to modern data processing standards. Enom obtains the registrant's explicit consent before sharing their data with an asynchronous registry.
The registrant-facing page that the consent request emails link to is being renamed from the data use consent preferences page to your data sharing preferences. Its content is made more straightforward, with embedded links to helpful resources that address common registrant concerns. You can view mockups of the new data-sharing preferences page.
Note: These design changes are not live until phase two.
Phase two: Implement the new data-sharing preferences design
In Q4 of 2020, Enom updated the current data use consent settings page. This page features a simplified layout with tabs that help the registrant navigate between Enom's data-sharing practices page and Enom's TLD details page.
The new your data sharing preferences page design includes a language selection drop-down, enabling the registrant to view the content in the following languages:
- English
- German
- Spanish
- French
- Italian
- Dutch
- Portuguese (Brazilian)
- Turkish
What you need to do
These changes significantly improve the end-user experience but do not represent any major changes to the consent-management process flow. Even so, you will likely want to update your help articles so they reflect the new visuals and content.
Useful links
- New consent-related end-user emails
- Current data use consent settings page
- The new data-sharing preferences page
- Data sharing practices mockups
- TLD details page mockups
Questions? Contact Enom Support.
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